Social Bookmarking

Another major problem with Newsletters, apart from delivery issues, is dead links. A newsletter may have a shelf life which is determined by the life of article links contained within, completely outside the control of the organisation. Article links are known to have died within the first day of sending a newsletter which reflects on the organisation rather than the publisher of the article. Web to eMail links within newsletters guard a bit against this as subscribers who requested a link before it died, may still have a copy in their inbox, but can never compensate for the unexpected, a moved or deleted link the day the newsletter was delivered.

Social bookmarking is a mechanism for storing article bookmarks for later referencing and also for sharing. It can even be used for storing the full article to protect against link removal or shifting.

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