Video has a very similar set of considerations. Does the organization host its own streaming media server or does it use YouTube or both? Video files can also be uploaded to the website for download rather than for streaming and podcast RSS feeds configured for RSS subscribers. Worldspace can be used for targeting an audience without internet, in the same way as for audio files as an alternative platform for delivering video. TV stations in small developing countries may be interested in acquiring royalty free content on DVD. Acquisition details should be available on the organisation’s website. The organization may consider short two-minute thematic documentaries targeted at established TV companies, such as The National Geographic, Discovery or Green TV, offered as free fillers between programs, as a mechanism for increasing public awareness. There is some demand for these types of short film. |